Fundamentals

1. Copywriting is about results. Not ego, not awards and never about filler.
2. Don’t sell anything you wouldn’t recommend to your friends.
3. Testimonials and demonstrations always beat copy. Trusted word-of-mouth trumps everything.
4. 80% of copywriting is the hook. Sharpen that hook.
5. The best copywriting is invisible. All you see is action.
6. Never lie.
7. If you don’t trust and respect your customers, why should they buy from you?
8. Don’t talk when you can listen.
9. Advertising, at its best, is culture. At its worst, pollution.
10. Smile while you write. This is fun.

Services

Brand consulting: Thorough brand development for start-ups and established companies that want to sharpen their marketing and set themselves up for growth. Includes core branding, positioning and messaging development.

Copywriting services: High-quality, results-focused copywriting for print and the web.

Marketing consulting: Strategic/tactical planning and campaign development to help you build your brand, web presence, tribe and revenue.

Creative audits: In-depth analysis of your marketing materials and branding with actionable recommendations for improvement.

Clients

Here are a few of the companies I’ve had the pleasure of working with:

References

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