I don’t generally go for ad contests, but the current Red Bull ad contest seemed like too much fun to pass by. The challenge: write a new Red Bull TV ad. You know those animated spots…”Red Bull gives you wings!” Lots of fun.
Here’s my idea:
Open on a big boat. Titanic-big. Everyone’s on deck dancing and singing and having a good time when…SMASH…where did that iceberg come from? The hull is damaged, water is gushing in, the boat is going to sink. Everyone screams and runs to the rear of the boat where the captain tells everyone not to worry. He opens a big chest that reads “EMERGENCY ESCAPE KIT”. Inside the chest: tons and tons of Red Bull. He starts passing them around. Everyone opens and chugs and grows wings. As the boat is about to go under, the captain drinks the last one and flies off, joining the passengers as they fly (while continuing to dance and sing) to safety.
What do you think?
